Using emotions in online brand communications research
Chris Forrest and David Alterman
Advertising research is still largely based on measuring message transmission and information processing, even though these are not the main ways the brain processes communications.
Using emotions in online brand communications research
Chris Forrest and David Alterman
Do you ever click on those pop-up survey boxes or respond to emailed survey invites? Perhaps curiosity has led you to register with some online panels?
Disappointing, isn't...
