Using corporate websites for export marketing

Chee-Ming Tan, Ulrik "Ollie" Nielsen and Wenyu Dou

The internet is becoming increasingly important for exporters to reach or sell to potential customers in international markets.

Using Corporate Websites For Export Marketing

Wenyu DouUniversity of NevadaUlrik 'Ollie' NielsenALTO CSI, Inc  andChee Ming Tan

The diffusion of global e-commerce has spurred the growth of exports through the internet. According to a report from Forrester Research (July 2000), global online exports will surge to $1.4 trillion by 2004. Export companies are increasingly realizing the potential of the internet to either enhance existing export activities or find new export customers. Consider the garlic export company EBusiness Co. from China that was featured in the Web@Work Section of the Wall Street Journal (Manuel,...

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