Using consumer sales promotions to benefit the brand

Consumer sales promotions can be an effective marketing tool, and when used well, can build equity. But successful promotions need to be simple, offer a real benefit, and be communicated clearly.

Using consumer sales promotions to benefit the brand

Sales promotions are a common means to market brands. Price promotions are dealt with specifically in the Knowledge Point Price promotions: how to make them work for your brand. This Knowledge Point explores...

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