Using conjoint analysis to shape the message

Michael Lieberman of Multivariate solutions reviews two constructs of conjoint (or trade-off) analysis that are particularly suited to political applications.

using conjoint analysis to shape the message

Michael LiebermanMultivariate Solutions

 

Conjoint analysis is in the 'trade off' family of market research techniques. It has proven to be profoundly useful in the market research field to help marketers shape...