Using Branding Effectively In Marketing To Small Business

Argues that branding is even more important when marketing to small businesses. Evidence from the ACBJ/NET WORK Small Business Technology Survey (1996) outlines attitudes of small business customers.

Using Branding Effectively In Marketing To Small Business

Positioning your brand to win small business customers

William M. Madway American City Business Journals

Much of the discussion about branding focuses on the role branding plays in consumer marketing....