Using behavioural affinities on web sites to maximise one's media plan

Daniel Brechignac and Bruce Hoang

With the emergence of behavioural measurement and profile analysis on internet sites, companies now have the opportunity to target various Internet populations on a large diversity of web sites and/or channels of site.

Using Behavioural Affinities On Web Sites To Maximise One's Media Plan

New online targeting tools

Bruce Hoang Business Development Manager for NetObserver Europe, Novatris, France. andDaniel BrechignacDirector of Universal Interactive, Universal McCann, France...

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