Using ambient media to promote HIV/AIDS protective behaviour change

To date, more than 19 million people have died from AIDS and nearly 40 million are HIV positive. Behaviour change communication campaigns have been implemented, with varying degrees of success, to initiate and sustain proactive behaviour among target groups at risk of HIV.

Using ambient media to promote HIV/AIDS protective behaviour change

Tahir Turk, Michael T. Ewing and Fiona J. NewtonMonash University

INTRODUCTION

Acquired immunodeficiency syndrome (AIDS) and human immunodeficiency virus (HIV) are major health issues facing...