User-centric Internet measurement and its role in media planning

The Internet is not at all easy to measure consistently and, importantly, in a way that is relevant to media buyers and sellers.

UserCentric Internet Measurement And Its Role In Media Planning

Fred O'ConnellACNielsen eRatings.com

Introduction

The Internet, perhaps more than any other medium, is measurable and therefore accountable. It follows that demonstrating the value of this...