Use'difference' and'meaning' to create a user-oriented experience-BrandZ dedicated to Chinese companies' long-term brand building essential elements

BrandZ China's top 50 global brands are newly released. Although the global economy has experienced a year of shrinking, Chinese brands still maintain an increasing awareness in overseas markets. These brands include the brands that continue to "dominate the list" and also include 10 new brands. This is inseparable from their active use of years of accumulated experience in brand development and their ability to grasp the pulse of consumers during changes. The insights from the top 50 coincide with the brand building experience released at the 10th anniversary of BrandZ in 2020, and both highlight the importance of current brands that need to pay more attention to long-term value.

On the tenth anniversary of BrandZ in China in 2020, "Ten Experiences in One Era" (hereinafter referred to as "10 Experiences") was released, and 10 experience summaries for Chinese brand building were put forward-brand ideals, people-oriented, creative...