Use social media to build brand buzz

Dan O’Connor

This Best Practice paper looks at how social media activities can be utilised to a brand's best advantage.

Use social media to build brand buzz

Dan O'ConnorRyan*MacMillan

Social media has been hailed as the communication tool of the moment by some but dismissed as little more than a fad by others. In reality, it is about much more than you may think.

Too often,...

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