Use social media to build brand buzz

This Best Practice paper looks at how social media activities can be utilised to a brand's best advantage.

Use social media to build brand buzz

Dan O'ConnorRyan*MacMillan

Social media has been hailed as the communication tool of the moment by some but dismissed as little more than a fad by others. In reality, it is about much more than you may think.

Too often, when we think of social media, what comes to mind are corporate blogs that never get updated and that awful moment when your boss asks you to “take a look at this MySpace thing” they have been hearing so much about. There's a lot of social media dross out there. But in the...

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