Use of Monte Carlo simulation for the public sector: an evidence-based approach to scenario planning

This paper describes a statistical methodology that can be deployed in order to conduct evidence-based scenario planning.
  

Use of Monte Carlo Simulation for the Public Sector

An Evidence-based Approach to Scenario Planning

Roberto FoaUniversity of Michigan at Ann Arbor

Melanie HowardThe Future Foundation

INTRODUCTION: THE CASE FOR MONTE CARLO METHODS

As a methodology for facilitating strategic decisions, scenario planning has risen to prominence in the last decade, as policy-makers struggle to prepare in advance of proven contingencies such as terrorism, sharp asset price adjustments or natural disasters like the hurricanes that have recently ravaged the US Gulf Coast (Schwartz 1996; van der Heijden 1996). Unlike linear attempts to forecast the future based on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands