Use Intention: How Consumer Perception Counts
Shigeo Okazaki and Sean Corcoran Dentsu, Inc
Within the sphere of branding, diverse approaches to the concept of brand and defining a brand's role exist. One approach views brands as...
Shigeo Okazaki and Sean Corcoran Dentsu, Inc
Within the sphere of branding, diverse approaches to the concept of brand and defining a brand's role exist. One approach views brands as...
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