New channel-thinking in the USA
Internet Use by Platform
This USA TouchPoints analysis looks at the relative average weekly reach of Internet use among Adults 18-64 across Computer, Mobile Phone and Tablet in the three six-month periods between July 2011 to January 2013.
Prompted by a recent article in The Wall Street Journal, which highlighted the drop in computer sales and shipments (sales were said to be in "freefall"), we looked at Internet use as an indicator of the overall health of a device, as well as an indicator of which direction things may be heading. We know smartphone and...