Media and the American family: usage by men, women, parents and children

Adult-child co-viewing by genre

For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. This USA TouchPoints analysis shows which genres have the greatest share of Adult-Child co-viewing in the average day.


TV co-viewing: Adults with children
Share of Adult-Child co-viewing in an average day by genre
Source: USA Touchpoints 2012.1

While it may be tempting to picture Adult-Child co-viewing as something that takes place with the adult playing the role of ideal parent and patiently watching children's programming, this is not wholly or even mostly the case, when we define children as those 17 and under.