A 2008 campaign for TV channel USA Network promoting a new series `In Plain Sight’. Pre-campaign research (described) helped to develop the campaign, and continuous tracking during the 6 months while it ran (throughout the series on air) enabled continuous modifications.
USA Network In Plain Sight
BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
USA Network had the number one new series of the year on cable in both 2006 with Psych and in 2007 with Burn Notice and The Starter Wife. In 2008, USA hoped to maintain that record with...