US linear TV CPMs up 40.0% on pre-COVID costs

An overview of linear TV costs in the US over the last 10 years.

Ad buyers have been negotiating a dramatic spike in TV media costs since mid-2020, according to the latest Global Ad Trends report on the rising cost of incremental reach.

Globally, TV CPMs (cost per thousand) have increased 31.2% since 2019 – the steepest...

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