Campaign details
Client: US Census BureauCampaign: US 2020 CensusLead Agency: VMLY&RCountry: US
Market background and context
The Census Bureau needed to inspire online participation
- The US Constitution requires the Census Bureau to count the population once every ten years.
- In turn, this population count helps determine how government funding is distributed for services like healthcare, roads and schools, and how many elected representatives each state receives for the next decade.
- In 2020, the Census unveiled its biggest change in 40 years: for the first time, households could respond not only by mail or...