US Census Bureau: 2020 Census

The US Census Bureau faced major challenges as it was shifting to focus on online responses, but faced low levels of trust, as well as the burgeoning challenges of the COVID-19 pandemic.

Campaign details

Client: US Census BureauCampaign: US 2020 CensusLead Agency: VMLY&RCountry: US 

Market background and context

The Census Bureau needed to inspire online participation
  • The US Constitution requires the Census Bureau to count the population...