US Census Bureau: 2020 Census

The US Census Bureau faced major challenges as it was shifting to focus on online responses, but faced low levels of trust, as well as the burgeoning challenges of the COVID-19 pandemic.

Campaign details

Client: US Census BureauCampaign: US 2020 CensusLead Agency: VMLY&RCountry: US 

Market background and context

The Census Bureau needed to inspire online participation
  • The US Constitution requires the Census Bureau to count the population once every ten years.
  • In turn, this population count helps determine how government funding is distributed for services like healthcare, roads and schools, and how many elected representatives each state receives for the next decade.
  • In 2020, the Census unveiled its biggest change in 40 years: for the first time, households could respond not only by mail or...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands