U.S. Bank: Conversion to FlexPerks Visa

U.S. Bank needed to win over credit card customers it stood to lose when its airline cobranded card was discontinued, due to an airline merger.

U.S. Bank: Conversion to FlexPerks Visa

DirectDesign Minneapolis


Category: Financial Products and Services

Country where program ran: USA

Date program started/ended: March 2009–Dec 2009

Product Description: U.S. Bank FlexPerks Visa credit cards (Travel Rewards, Select Rewards and Business Rewards). U.S. Bank created and introduced FlexPerks Visa cards to replace Northwest Airlines WorldPerks Visa cards, which were being discontinued as a result of the merger between Northwest Airlines and Delta Air Lines.

Advertiser/Client Name: U.S. Bank

Media Channels:

Direct Mail

E-Mail and Instant Messaging


Web Advertising

Web Development


Website: www.flexperks.com


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