U.S. Army: In Our Boots – 360 VR experience

Armed forces branch, the US Army, created a 360 VR experience to show prospects the realities of Army life and drive recruitment numbers in the US.

Campaign details

Brand: US ArmyBrand owner: Government of USAEntrant company: McCann New YorkMarket: North AmericaSector: Military & emergency servicesMedia channels:Direct marketing, Email marketing, Online display, Online video, Radio & audio, Search...
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