US Army - Straight From Iraq

In early 2008 the unpopularity of the Iraq War had reached all-time highs and the trust factor between prospective recruits and Army recruiters was at a low.

US Army – Straight From Iraq

MRM Worldwide, New York

INTRODUCTION

How should a brand facilitate a natural and open dialogue with its target audience? What about when that conversation involves the threat of relocation to a war zone and the risk of being...

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