US advertisers' topics of the year, 2004

Horst Stipp, senior vice president, primary and strategic research, at NBC Universal, discusses the two big issues of 2004, in U.S.

US Advertisers' Topics of the Year, 2004

Horst StippNBC Universal

It seems that every couple of years, new topics emerge that capture the headlines in the world of advertising. The topics may have been around, but they suddenly emerge as major issues. A...