US ad spend to surpass $300bn for the first time

Stephen Whiteside

Advertising spend levels in the US will top $300bn for the first time in 2023, with further growth projected for 2024.

Ad spend in the US will surpass $300bn for the first time in 2023, and witness a further acceleration in 2024 thanks to events including the presidential election and Olympic Games.

Those insights emerged from analysis by WARC based on a proprietary survey of ad agencies, industry bodies, media owners and research firms. And it showed that advertising expenditure in the US will climb by 2.2%, to $304.1 billion (bn), this year.

Boosted by the “quadrennial effect” – a term describing the occurrence, every four years, of elections for the White House and Congress, on the one hand,...

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