URC: Cream-O x Dynamite – a handshake that shakes boredom off school life

Snack brands Dynamite and Cream O created Schooling on the Mic, an experiential music-based campaign to grow sales, share and engagement with 13-to-17-year-olds in Vietnam.

Campaign details

Brand: URCAgency: Ogilvy VietnamRegion: APAC

Strategy

Objective

Having a snack while doing time-consuming and sometimes monotonous tasks was a very solid snacking consumption habit of Vietnam consumers, especially the teenagers . Dynamite...

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