Urban Company: The stars of Urban Company

Urban Company, a gig employer, curated 25 partner stories in the form of short videos to showcase commitment to the well-being, growth and financial security of partners in India and highlight training and skilling initiatives combined with safety and financial security programs.

Brief & Objective

Urban Company is one of the biggest gig employers in India. The objective was to position Urban Company as a responsible and employmentgenerating company that is committed to the wellbeing and growth of its partners to provide them a better living and align our messaging with the overall ESG commitments of promoting economic empowerment, equity, safety, social security. The team was presented the challenge of profiling its partners.

In addition to this, we had to find brand advocates among our partners and highlight the amazing things that can happen via celebrating growth stories - with a little...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands