Upstox: Demystifying stock trading through cricket

Upstox, an online stock-trading platform, created the Upstox Cric Index, a unique Data-First media asset in India to promote the app by addressing the fact that sometimes it's all about taking the first step as things are usually easier than expected, and drive brand consideration.

The marketing objective

Upstox, an online stock-trading platform was a late entrant in the category.

With its proposition of 'Start Karke Dekho' (start it out) it needed to demonstrate to the common-man investor that stock trading is very simple. Stocks...

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