Upstox: Demystifying stock trading through cricket

Upstox, an online stock trading platform, increased users, spontaneous awareness and search queries in India by partnering with the Indian Premier League to advertise its platform during popular cricket matches.

Campaign details

Brand: UpstoxAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective
  • Drive app downloads
  • Drive brand awareness and consideration
  • Build a sustainable property that can be used consistently to drive Upstox proposition of 'Simplicity'...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today