Upstox: Demystifying stock trading through cricket

Upstox, an online stock trading platform, increased users, spontaneous awareness and search queries in India by partnering with the Indian Premier League to advertise its platform during popular cricket matches.

Campaign details

Brand: UpstoxAgency: Mindshare IndiaRegion: APAC

Campaign video


  • Drive app downloads
  • Drive brand awareness and consideration
  • Build a sustainable property that can be used consistently to drive Upstox proposition of 'Simplicity'...
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