Upstox: Demystifying stock trading through cricket

Upstox, an online stock trading platform, increased users, spontaneous awareness and search queries in India by partnering with the Indian Premier League to advertise its platform during popular cricket matches.

Campaign details

Brand: UpstoxAgency: Mindshare IndiaRegion: APAC

Campaign video

Strategy

Objective
  • Drive app downloads
  • Drive brand awareness and consideration
  • Build a sustainable property that can be used consistently to drive Upstox proposition of 'Simplicity'

Only four people out of 100 in India invest in stock markets as per National Stock Exchange (NSE).

No wonder there are trillions of rupees of wealth in India, lying in unproductive assets, losing value over time.

But surprisingly, around 10.7 million new demat accounts (for trading) were opened in the Covid-marred year. That's nearly 200% of what was the average...

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