Upstox: Demystifying Stock Trading Through Cricket

Upstox, the online trading platform, wanted to build awareness in India.

Campaign details

Brand: UpstoxBrand owner: RKSV SecuritiesEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Financial servicesMedia channels:Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Video on demand, Online...

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