UPS: Helping customers with a helpful widget

UPS is a global company with one of the most recognized and admired brands in the world. With sales of almost $50 billion, it manages shipping and logistics services in over 200 countries and territories.

UPS: Helping customers with a helpful widget


By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.


  • UPS needed to grow and improve retention of existing customers while encouraging lapsed and new users to embrace UPS and its products and services.

  • The solution had to differentiate the UPS brand among a crowd of competitors.

  • The solution was UPS Widget, a desktop gadget personified by a spirited character whose sole aim was to be a hardworking helper. By December 2008 almost 180,000 had been downloaded.


UPS is a global company with...

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