upGrad: BeYouNick x upGrad originals – the office canteen

upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.

Campaign details

Brand: upGradContributing Agency: Monk EntertainmentEntry Title: BeYouNick x upGrad Originals - The Office CanteenWinning Category: Best CollaborationPrimary Objective: Brand AwarenessFormat: Content Sponsorships, Creator Collaborations

Background/Context/Business...

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