upGrad: BeYouNick x upGrad originals – the office canteen

upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.

Campaign details

Brand: upGradContributing Agency: Monk EntertainmentEntry Title: BeYouNick x upGrad Originals - The Office CanteenWinning Category: Best CollaborationPrimary Objective: Brand AwarenessFormat: Content Sponsorships, Creator Collaborations

Background/Context/Business Objective

upGrad is India’s largest online higher education company, currently offering various programs under verticals like data science, technology and management. We also wanted to maintain a high SOV on social around the online learning space.

Over the success of our branded content initiatives, upGrad has been very active with Branded content collaborations on a regular basis for the last year.

On...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands