Up To speed - Localizing and evolving business-oriented, early-stage research thinking and methods for the Asia Pacific market

Jonathan Marcus, Alex Gofman, Zhenyu Ma and Howard Moskowitz

This paper presents a history of how MasterCard and its member banks collaborated in the Asia Pacific region.

Up to Speed

Localizing and Evolving Business-Oriented, Early-Stage Research Thinking and Methods for the Asia Pacific Market

Jonathan MarcusGlobal Co-Branding, MasterCard International, United States

Alex GofmanMoskowitz Jacobs Inc., United States

Zhenyu...

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