Unveiling the true value of ads

Erik Wilberg and Staffan Hulten

Taking the guesswork out of advertising audience measurements has been the wish of advertisers, media buyers and newspaper executives for many years.

Digital media research
Newspaper effectiveness
Sweden
Readership research
Online panels & communities
Strategy

Unveiling The True Value Of Ads

Staffan HultenSema InfodataErik WilbergWilberg Management

Introduction

The days when newspapers could sell ads only by circulation and column inches are probably gone. As with all other media the reach and response of specific...

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