Unstereotype Alliance & Panelbase: Women & heritage

Media agency UM partnered with Panelbase and the Unstereotype Alliance to produce research on minority women in the UK.

Women & Heritage

Whilst awareness of racism and anti-racism may have risen over the last 2 years, real and detailed comprehension of the lived experiences of ethnic communities in the UK continues to be extremely scarce due to an abject lack of focused research into this crucial area. Of the research that does exist, often ethnically diverse communities are homogenised into the contentious 'BAME' grouping.

The lack of insight of this kind is not for lack of interest or committed parties. There are many stakeholders from across the worlds of business, government and charity who would wish to...

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