Unravelling concealed cognitive structures - generalised linear modelling of hierarchical value maps

Graphical presentations of behavioural or semantic networks depicting human phenomena, such as consumer decision-making, have been valued greatly as data distillation tools by both practitioners and academics.

Unravelling concealed cognitive structures – Generalised linear modelling of hierarchical value maps

Ting-Jui ChouRenmin University of China

Veronica WongAston University and Audencia Ecole de Management


There are many tools available for...

Not a subscriber?

Schedule your live demo with our team today