Unlocking the power of live commerce: Harnessing WeChat’s potential in China’s booming market

Aurelien Rigart

ITC’s Aurelien Rigart says the dynamic WeChat platform can be a powerful marketing and conversion tool that brands can tap for community building and content seeding, especially via livestreaming, in the competitive China market.

This article is part of a Spotlight series on social commerce in APAC. Read more

Over the past decade, live commerce – a captivating fusion of live video streaming and online shopping – has drastically transformed China’s e-commerce landscape. In just five...

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