Unlocking the power of Bharat: How India is enticing digital marketers

Vrushali Lad

India’s hundreds of millions of social media users represent a huge number of influencers and creators that marketers and brands can tap to reach dedicated audiences, participants at the ZeeMELT 2022 annual conference heard.

A large middle-class population with high spending power, a burgeoning teenage and young adult segment exploring new media, a trebling of smartphone and digital penetration in a decade – the India story is a dream come true for digital marketers.

Touching on the various aspects of catering to the increased digital spends from brands and corresponding demand from consumers, Ajit Verghese, Chief Commerce Officer of Sharechat and Moj, spoke on ‘Unlocking the power of Bharat’ on the first day of ZeeMELT 2022, an annual conference that highlights the best disruptive marketing practices from the advertising, media, publishing and digital industries....

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