Unlocking the power of Bharat: How India is enticing digital marketers

India’s hundreds of millions of social media users represent a huge number of influencers and creators that marketers and brands can tap to reach dedicated audiences, participants at the ZeeMELT 2022 annual conference heard.

A large middle-class population with high spending power, a burgeoning teenage and young adult segment exploring new media, a trebling of smartphone and digital penetration in a decade – the India story is a dream come true for digital marketers.

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