Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth

The evidence is abundantly clear: word of mouth (WOM) is the most important and effective communications channel.

Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth

Ed KellerKeller Fay Group

Word-of-mouth conversation is retaking the throne in the social order. As a result of societal changes, such as declining trust of those in authority,...

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