Unleashing the power of place. Proving the impact of shopping centre advertising beyond reach and frequency for mall media planning

Sharyn Smith and Howard Parry-Husbands

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message.

Unleashing the Power of Place

Proving the Impact of Shopping Centre Advertising Beyond Reach and Frequency for Mall Media Planning

Howard Parry-HusbandsEye Corp Australia & New Zealand Pty Ltd, Australia

Sharyn SmithEye Corp Australia & New Zealand...

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