University of Dundee - University Challenge. Serious Fun

George Cumming

In April 2000 the UK higher education market was experiencing over-capacity problems. Competition had become fierce, but an immature advertising market offered the opportunity for new approaches.
Agency: Frame CunninghamAuthor: George Cumming

university of dundee

University challenge. Serious fun

STARTER FOR 10

SOS

'Jings, crivvens, helpmaboab', nonacademic terms, but pretty much in line with the sentiments of the University of Dundee University Court.[1]By April 2000 the University of Dundee was facing a crisis. The total number of applications for places had fallen by 38% since 1997. Alarm bells were ringing. While the number of entrants was also in slight decline, of even greater concern was that 25.5% of these students were entering through the UCAS Clearing System. To the University, one in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands