Olfen Patch – “Don't let it hurt any more!"
Brand: Olfen Patch
List the relevant markets/regions: Latvia
The Marketing Challenge and Brand Insight:
Olfen Patch is a unique analgesic and anti-inflammatory plaster suitable for a wide range of pain-relieving needs.* Launched in 2004, it has only been supported with media activity since April 2008 – but the brand is growing fast!
At the start of 2008, Olfen Patch was second in the market with an 11% share, while its main competitor Fastum (a gel product) had 34% market share.
Our main marketing challenge was to create brand awareness, educate consumers and grow market share – on a small media budget. In fact, the rival Fastum had a budget 35 times the size of ours!