UnitedHealthcare: Take Advantage

UnitedHealthcare, the healthcare and insurance company, stood out in a crowded industry by making older customers feel better about themselves in the US.

Campaign details

Brand: UnitedHealthcareBrand owner: United HealthcareEntrant company: Leo Burnett, ChicagoIdea creation: Leo Burnett Chicago, Chicago / United Health Group, MinnetonkaMedia: Horizon Media, New York / Eicoff, ChicagoMarket: North AmericaSector:...