UnitedHealth Group, Inc.: It Just Makes Sense campaign

Rayna Bailey

To raise brand awareness, brand equity and brand definition among consumers, UnitedHealth Group launched the “It Just Makes Sense” campaign in 2003.

UnitedHealth Group, Inc.: It Just Makes Sense campaign

Rayna Bailey

OVERVIEW

UnitedHealth Group, Inc., founded in 1974 as Charter Med Inc., was at the top of the health-insurance business in 2003, providing to 40 million consumers services that included...

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