United Way

For its 200 campaign, the United Way faced a troubling problem: Compassion Fatigue. The question was how to deliver a “give more” message, from an organization with an impersonal image, without fuelling cynicism about where the money goes.
Agency: Arnold Worldwide (formerly Vickers & Benson Arnold)

United Way

Advertiser: United Way of Greater Toronto Awards: Not For Profit - Silver

EXECUTIVE SUMMARY

Results Period for the Case: 2000, 2001, 2002

Base...