United Way: A closer look at poverty

United Way of Greater Portland, a non-profit that works to improve people's lives by mobilising the caring power of the community, increased donations in Maine, US, with an online museum.

Summary

United Way of Greater Portland, Maine weights its resources towards in-person engagements, where emotion and stories communicate the modern struggles of those in poverty. But their method of relying on in-person engagements was broken, and their business needed help.

What happens when a pandemic prohibits in-person fundraising, at a time when more people are falling into poverty and the need for funds has never been greater?

We took inspiration from a different business model, experts in creating emotional connections with their audiences and facing similar problems related to COVID-19 — museums. Museums saw an online revival when COVID shut...

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