United States Postal Service: USPS Operation Santa

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.

Agency: MRM//McCann New York


Every holiday season, the U.S. Postal Service receives millions of letters addressed to Santa Claus. Most are written by needy children asking for help with basic needs. The Postal Service felt a responsibility to deliver these letters - letters writ

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands