United States Postal Service: A Simpler Way to Ship

This campaign, both the Grand Winner and a gold winner in the B2B category at the ARF David Ogilvy Awards, promoted use of the U.S.

United States Postal Service: A Simpler Way to Ship

BUSINESS SITUATION

A Category Dominated By Two Aggressive Players

Businesses account for 95% of all expedited package shipping in the U.S. The category is dominated by two iconic brands: UPS and FedEx. Long considered the gold standards among business shippers, together they hold more than 86%1market share. UPS and FedEx have created extremely high barriers to competition, with world-class customer service and on-time reliability, customized shipping computer software, and a comprehensive suite of pick-up and retail options (the latter through UPS Stores and FedEx Office, formerly Kinko's, locations). Promotional...

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