United Negro College Fund: A Mind Is A Terrible Thing To Waste campaign

In 1972 the United Negro College Fund (UNCF) launched its first major public-service campaign, designed to encourage support for 40 private black colleges and universities.

United Negro College Fund: A Mind Is A Terrible Thing To Waste campaign

Mariko Fujinaka

Overview

In 1972 the United Negro College Fund (UNCF) launched its first major public-service campaign, designed to encourage support for 40 private black colleges and...