United Negro College Fund: A Mind Is A Terrible Thing To Waste campaign

Mariko Fujinaka

In 1972 the United Negro College Fund (UNCF) launched its first major public-service campaign, designed to encourage support for 40 private black colleges and universities.

United Negro College Fund: A Mind Is A Terrible Thing To Waste campaign

Mariko Fujinaka

Overview

In 1972 the United Negro College Fund (UNCF) launched its first major public-service campaign, designed to encourage support for 40 private black colleges and universities. The campaign was done with help from the Advertising Council, Inc., a nonprofit group that coordinated and produced public-service ad campaigns, and from advertising agency Young & Rubicam International Inc., which volunteered its services. The UNCF schools, with an enrollment of more than 45,000 at the time of the campaign, provided college educations to predominantly black students, many of...

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