United Nations’ Global Goals: Making the global goals stick

The United Nations raised awareness of its 17 Global Goals to tackle humanity's biggest challenges, with #TheWorldsToDoList, a campaign encompassing film, social media, digital and OOH.


In 2015, 193 countries agreed to a world changing plan - 17 Global Goals to make civilization more just, equitable and sustainable by 2030.

But six years in, not enough was happening. Awareness had slipped, inaction was rife and Covid had stolen the limelight. Time was running out. We needed to get the world to refocus on and recommit to the Global Goals before it was too late.

But when your target audience is the world and your brief is to fix it, where do you begin?

This is a story about planning paralysis.

How our excitement to play...

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