United Distillers and Vintners of North America: Russian Art campaign

United Distillers and Vintners of North America initiated an advertising campaign for Stolichnaya vodka, using contemporary Russian art to halt a sales decline. The article also discusses Stolichnaya’s sponsorship of MIG jets at U.S.

United Distillers and Vintners of North America: Russian Art campaign

William Baue

OVERVIEW

Non-Russian drinkers of vodka might not have been familiar with the names of artists such as Kamalova, Shakirov, or Volcov, but most people would recognize the name...

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