Agency: Fallon | Author: Tamsin Davies |
United Airlines – Lies, Damn Lies and Airline Ads
INTRODUCTION
United Airlines was a brand in trouble. As the world's second largest airline it was buckling under the weight of a global recession. Suffering an estimated 27,000 layoffs, with up to 1.4 million Americans changing from plane to car holidays, the future of the airline industry looked bleak to say the least.1 Having lost two planes on September 11th, United Airlines share price dropped 95% overnight. The company was losing $10 million dollars every day.2Brand communication was at the...