United Airlines - Lies, Damn Lies and Airline Ads

Tamsin Davies

Campaign for United Airlines, at a time of global recession following September 11. Global strategy out of U.S.
Agency: FallonAuthor: Tamsin Davies

United Airlines – Lies, Damn Lies and Airline Ads

INTRODUCTION

United Airlines was a brand in trouble. As the world's second largest airline it was buckling under the weight of a global recession. Suffering an estimated...

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