Unite Against COVID-19

Bethany Omeri, Linda Major, Matt Barnes, Jake Firman and Nick Ascough

The New Zealand Government launched a campaign in New Zealand to quickly flatten the curve of COVID-19 and gain mass compliance with Alert Level system rules without enforcement.

Campaign details

Brand: Unite Against COVID-19Brand owner: Government of New ZealandEntrant company: Clemenger BBDO Wellington, OMD WellingtonIdea creation: Clemenger BBDO Wellington, OMD WellingtonMarket: New ZealandSector: Public healthMedia channels: Integrated, Online display, Online video, Outdoor, Out-of-home, Radio & audio, Search marketing, Social media, Television & Connected TV, Word of mouth, InfluencersBudget: 10 - 20 million

Executive summary

In 2020, when COVID-19 reached NZ, our fate rested on our response in the initial eight weeks.

Modelling predicted 100,000s would become infected and more than 10,000 would die.[1]

When NZ’s under-resourced health...

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